Jason Vanderbrink on business strategy
From Ladies Clay Buzz Ep. 18 - All Things Ammo with Jason Vanderbrink - The Kinetic Group CEO · · Ladies Clay Buzz
“Our north star if you will is always what the consumers want. So if you go to the sporting clay field or fit task or live birds or trap or skeet whatever the consumer wants that's how we have to run our business. So we have many many posters in our four factories in the United States five factories in the United States that says you start with the end consumer and work backwards into the organization. So, if sporting clays is hot and someone wants a 1 oz, 1290 ft a second Federal paper, how do we get it to them where we can still make money and service that need? So, we're a consumer-based, consumer focused organization that we have a 4,000 team members who work for us and we're all one team and all we want to do is service the end consumer, whatever that needs. If we can make a profit in doing it, that's all the better. And expand our leadership position in all of the categories is what we strive to do.”
On , Jason Vanderbrink, Chief Executive Officer of Sporting Products Segment, Co-CEO & Director at VISTA OUTDOOR INC, spoke about business strategy during Ladies Clay Buzz Ep. 18 - All Things Ammo with Jason Vanderbrink - The Kinetic Group CEO on Ladies Clay Buzz.
About Jason Vanderbrink
Jason Vanderbrink, CEO of The Kinetic Group, appeared on the podcast *Ladies Clay Buzz* on February 1, 2026. He discussed the formation of The Kinetic Group, which he described as a newly formed company created in October 2024 after being acquired by CSG. Vanderbrink stated that the company was previously part of Vista Outdoor, which split into ammunition and outdoor products, and that The Kinetic Group is now the largest ammunition manufacturer in the world, with brands including Remington, Federal, CCI, Hevi-Shot, Speer, Estate, and Blazer. Vanderbrink addressed the cost of shotgun shells, explaining that higher-priced shells include features such as harder shot with more antimony, unibody hulls, brass heads, and one-piece wads, and that price increases are due to cost increases the company must take on. He noted that the ammunition and firearms industry sometimes limits the ability to donate money, but said the company supports local charities through initiatives like The Cure and Federal's red, white, and blue hull program, as well as military and law enforcement. Vanderbrink also mentioned that the company has introduced lines of ammunition for suppressors, which he said are popular following the repeal of the tax stamp requirement, and that suppressors pair best with subsonic rounds such as 300 Blackout for minimal noise.