Brian Goldner on content investment
From Hasbro CEO discusses why the company can grow double digits in 2021, content creation, and more · · Yahoo Finance
“Our plan is to spend between 675 and 750 million dollars a year on content, recognize that we risk mitigate that investment by pre-selling or licensing rights so really only about a third of that is at risk in any period of time.”
On , Brian Goldner, Former Chairman & Chief Executive Officer at Hasbro, spoke about content investment during Hasbro CEO discusses why the company can grow double digits in 2021, content creation, and more on Yahoo Finance.
About Brian Goldner
In July 2020, Goldner stated that Hasbro's supply chain had improved after being closed from mid-March to mid-May, with manufacturing sites in Massachusetts, Ireland, and India reopening. He reported that consumer demand was strong, with point-of-sale sales up 18% in the United States and globally up high single digits, but noted that weak supply and retail inventories had declined by nearly 20%. Goldner said Hasbro had diversified its supply chain to about 55% in China, aiming for 50% by year-end, and discussed the company's ability to flex toward e-commerce if brick-and-mortar retail faced continued challenges. In May 2020, Goldner described the first quarter as "solid" and noted a "giant step up" in e-commerce and omnichannel sales. He said the second quarter would be challenging due to store closures and manufacturing disruptions, but the company expected to be ready for the holiday season. Goldner highlighted a 40% jump in gaming sales and said Hasbro was producing 50,000 face shields per week for health workers in Massachusetts and Rhode Island. In February 2019, Goldner characterized 2018 as a "disruption and an interruption" to a growth trajectory, projecting mid-single-digit revenue growth and a return to operating profit margins above 15% by 2020, driven by brands such as Power Rangers, Transformers, Nerf, and gaming properties like Magic: The Gathering.