Peter Jackson on product strategy
From Robotti Fireside Chat with Peter Jackson, CFO, Builders First Source · · RobottiCompanyInc
“Our size matters, our coverage matters, but also the product portfolio — we leaned into trusses and then spread through the business into different products and services focused on helping the builder be better at the art and craft of home building.”
On , Peter Jackson, President, Chief Executive Officer & Director at Builders FirstSource, Inc, spoke about product strategy during Robotti Fireside Chat with Peter Jackson, CFO, Builders First Source on RobottiCompanyInc.
About Peter Jackson
Peter Jackson, chief financial officer of Builders FirstSource, discussed the company's transformation and strategy during a May 2024 fireside chat with Robotti. He stated that the combination with Pro Build and later BMC "has really changed our performance in the industry" and that the company's size, coverage, and product portfolio allow it to partner with home builders. Jackson noted that the company's installed business is now "narrower and focused on products that are parcel to our core" such as framing and windows, and that a continued lack of skilled labor allows Builders FirstSource to offer consistent work to trades. Jackson described the acquisition of Paradigm as providing configuration technology for doors and windows that could be scaled to represent an entire house, anchored on a three-dimensional digital twin. He said the company built a "shoppable digital twin" that lets builders see estimates and bills of material in real time. Jackson also stated that the company is "increasingly agnostic" about whether new homes come from single-family, rent-to-own, or multifamily projects, and that it has pursued multifamily and repair & remodel to broaden participation. He added that the company uses a conservative long-term historical average for commodity price baselines, saying "we'll be successful regardless of commodity price."