Joon Ooi on growth strategy
From Inside Asia-Pacific: How Wyndham is Building Hotels for a Rising Middle Class · · No Vacancy News
“Our strategy of growth is not from a unilateral perspective. We consider which brands to introduce into different parts of any country or market in Asia Pacific, but we also layer on the realities of different markets and what owners want, blending these factors to decide how and when to grow and which brands to introduce.”
On , Joon Ooi, President of Asia Pacific at WYNDHAM HOTELS & RESRTS, spoke about growth strategy during Inside Asia-Pacific: How Wyndham is Building Hotels for a Rising Middle Class on No Vacancy News.
About Joon Ooi
Joon Ooi, President of Asia Pacific at Wyndham Hotels & Resorts, has emphasized the company's "owner first" business philosophy as central to its growth strategy in the region. In a June 2025 interview, he stated that the company blends its own brand preferences with the realities of different markets and what owners want to decide how and when to grow. He noted that the Wyndham and Ramada tier brands remain strong favorites, accounting for about 50% of annual growth, while the company also introduces new brands. Ooi cited Microtel by Wyndham as an example of a brand adapted to local market nuances while maintaining its core DNA. He described the middle class as a key growth segment and said the company is aligning with consumer trends by focusing on the midscale level. Ooi has also highlighted strong growth metrics for the region. In 2024, he said Wyndham opened 220 hotels and signed 286 in Asia Pacific, and noted that the company now has over 1,800 hotels in the region covering segments from budget to luxury. He pointed to China's domestic travel prospects, citing increased air capacity and infrastructure upgrades, and said China experienced a more than 150% increase in inbound travelers in 2023. In earlier remarks from 2020, Ooi described Vietnam as a market with "phenomenal growth" potential, with more than 10,000 rooms in its executed pipeline. He also discussed undergoing a 14-day quarantine in Shanghai in June 2020, stating that he felt China was "one of the safest places on earth" due to government-imposed processes for international arrivals.