Michael Skipworth on supply chain
From This is a ‘TRANSFORMATIONAL year’ for our brand: Wingstop CEO · · Fox Business Clips
“Our supply chain strategy is really strong and if you look at the first quarter alone, we were actually, even in an environment where we did see a decline in sales that we're not happy with, but we were able to see an improvement in profitability within our restaurants and so our brand partners are strengthening their profitability, their margins are getting stronger even in an environment like this which is I think what's really important for Wingstop which is ultimately a unit growth story. A little over 3,000 restaurants today. We have aspirations to grow to over 10,000 restaurants.”
On , Michael Skipworth, President, Chief Executive Officer & Director at WINGSTOP INC, spoke about supply chain during This is a ‘TRANSFORMATIONAL year’ for our brand: Wingstop CEO on Fox Business Clips.
About Michael Skipworth
In an April 2026 interview on Fox Business, Wingstop CEO Michael Skipworth described 2026 as a "transformational year" for the brand. He stated that the company is executing brand-specific strategies, including improving operations through "Wingstop Smart Kitchen" to attract higher-income guests less sensitive to gas prices, and launching a loyalty program. Skipworth said the loyalty program is being built from a consumer-driven approach using a database of over 60 million users, and will allow guests to earn points, with a focus on engagement, personalization, and unique experiences. Skipworth acknowledged that rising gas prices are putting pressure on the lower-income consumer that Wingstop over-indexes to, and noted a similar impact on business trends when gas prices reached these levels in 2022. He said that despite a decline in sales in the first quarter that the company is "not happy with," profitability within restaurants improved and margins strengthened. Skipworth added that Wingstop has a little over 3,000 restaurants and aspirations to grow to over 10,000, describing the company as a "unit growth story."