Heather Campe on strategic planning
From Royal Acquisition Message from Heather Campe · · H.B. Fuller- Glue Talk
“Part of our strategic plan was to grow our durable assembly business at a faster rate than our other markets to grow that share and this dovetails nicely into that strategic plan.”
On , Heather Campe, Senior Vice President of International Growth at FULLER (H. B.) CO, spoke about strategic planning during Royal Acquisition Message from Heather Campe on H.B. Fuller- Glue Talk.
About Heather Campe
In September 2018, Heather Campe, then senior vice president of Americas adhesives at H.B. Fuller, discussed the company's acquisition of Royal Adhesives and Sealants. Campe stated that the acquisition expands H.B. Fuller's durable assembly share within its overall portfolio of markets in the Americas. She described the move as aligning with the company's strategic plan to grow its durable assembly business at a faster rate than other markets. Campe said that from a customer perspective, the acquisition allows H.B. Fuller to offer Royal's technologies to its customers and increase its share of wallet within those customers, while Royal can sell H.B. Fuller's technologies into its own customer base. She characterized the arrangement as a "great win-win" for both companies and their customers.