Jacqueline Woods on workplace dynamics
From Jacqueline Woods on Transforming Brands and Leading With Purpose · · More Than A Title
“People are always making judgments about you, even if they shouldn't, so you have to be much more guarded about what you share in the office because information can be weaponized against you.”
On , Jacqueline Woods, Chief Marketing Officer at TERADATA CORP, spoke about workplace dynamics during Jacqueline Woods on Transforming Brands and Leading With Purpose on More Than A Title.
About Jacqueline Woods
Jacqueline Woods, Chief Marketing Officer at Teradata, has been active in discussions on marketing strategy, data-driven decision-making, and leadership. In various interviews and podcast appearances throughout 2024 and 2025, Woods emphasized the importance of understanding how a company makes money, using data and analytics to inform marketing decisions, and building trust within teams. She described her approach to marketing as "intentional and measurable," noting that she started her career in finance and maintains a close relationship with the CFO. Woods also discussed the use of propensity modeling and a data science team she calls "revenue optimization" to score prospects and allocate marketing spend for the best return. Woods has spoken about her personal background and leadership philosophy, stating that integrity and trust are core values that guide her. She recounted a childhood experience where she insisted a friend return stolen candy, saying it shaped her commitment to principled behavior. Woods has also addressed the challenges of being a Black woman in corporate America, advising that people should seek work environments where they feel included and are given opportunities to show their best work. She described Teradata as a cloud data and analytics company focused on "trusted AI" and noted that the company's rebranding was designed to avoid being perceived as legacy technology.