🔊CEOInterviews

Laura Butler on people strategy

From The AI Powered Culture Revolution w. Laura Butler · · Adrian Gostick

“People are magic.”

Laura Butler
Chief People Officer, TTEC HOLDINGS INC
people strategycultureHR principles

On , Laura Butler, Chief People Officer at TTEC HOLDINGS INC, spoke about people strategy during The AI Powered Culture Revolution w. Laura Butler on Adrian Gostick.

The AI Powered Culture Revolution w. Laura Butler
Watch on YouTube at 23:52
The AI Powered Culture Revolution w. Laura Butler
Adrian Gostick
Watch on YouTube at 23:52
What if AI could make your workplace more human, not less? Laura Butler, Chief People Officer at TTEC, is proving this isn't just possible, it's already happening. Leading HR for over 50,000 employees across 25 countries, Laura shares how her team uses AI to strip away robotic tasks and unlock human creativity, connection, and innovation. From personalized onboarding experiences with "Louie" the digital concierge to prompt engineering that teaches leaders to ask better questions, Laura demonstrates how technology can drive extraordinary employee and customer experiences at scale. She tackles the biggest misconceptions about AI in HR, reveals how to create cohesive culture across diverse global teams, and offers concrete ROI strategies that go beyond the "soft skills" debate. If you're navigating the intersection of technology and human-centered leadership, this conversation will shift how you think about the future of work. Timestamps: [00:00] Opening: The AI revolution in HR and human potential [02:00] Practical AI applications transforming productivity at scale [04:45] Navigating resistance: From 50-year-olds to Marshall Goldsmith's AI embrace [08:20] How prompt engineering makes you a better leader [09:00] Building cohesive culture across 25 countries [10:30] Non-negotiables: Service mindset and "Act as One" philosophy [12:05] Creating innovation culture: Celebrating experiments, not punishing failures [14:05] Technology-enabled employee journey: Recruitment through retention [18:20] The Culture Challenge: Proving ROI on psychological safety [23:55] Lightning Round: People are magic, and HR's future is untapped [24:55] Why culture matters more than strategy Follow Chester, Adrian and Laura: Connect with Chester & Adrian:  LinkedIn:   / thecultureworksofficial   Website: https://thecultureworks.com/ Connect with Laura:  LinkedIn:   / laurabutler   Website: https://www.ttec.com/
Laura Butler

About Laura Butler

Chief People Officer · TTEC HOLDINGS INC

Laura Butler, Chief People Officer at Ttec Holdings, has been discussing the integration of artificial intelligence into human resources and company culture. In a January 2026 podcast appearance, Butler described AI as a tool to "strip away robotic tasks and unlock human creativity," and stated that her team encourages experimentation with AI tools, saying "we celebrate the experiment rather than saying, 'I can't believe you did that — never do that again.'" She has also discussed using AI for personalized employee onboarding and for coaching, mentioning a digital clone of author Kim Scott that allows users to practice giving feedback. In a November 2025 interview, Butler said that "culture eats strategy" and that "the quality of leaders in their ability to role model learning, set a pace and tone, and create a safe culture really matters." She has also spoken about the importance of trust and relationships in the workplace, stating that "the biggest accelerator in any organization is trust" and that "tasks are important, but the relationships are actually what will accelerate things." Butler has also addressed topics related to leadership, diversity, and career development. In a 2021 podcast, she said that "leadership is the inverse of power as people imagine it — the most powerful real power is creating more power for other people." In a 2019 TED talk, she argued that companies should treat employees as adults, eliminate unnecessary HR jargon, and ensure that all employees understand how the business operates. She has encouraged women to pursue careers in technology and STEM fields, stating that "there's an entire world out there and everybody has something to offer." Butler has also participated in Pride Month events at Ttec, describing the celebration as a way to "celebrate being a human being and being your full expressive self."

Profile compiled from Laura Butler's verified public interviews and appearances. See all quotes & transcripts →

More from Laura Butler TTEC HOLDINGS INC (TTEC) Full Transcript Explore All Executives