From How connection heals and loneliness harms your health - Prof Brian Lawlor · · Trinity College Dublin
“People don't fully understand the importance of social determinants of health and housing. It's a huge issue right now, you know, and it's getting to be high-rise design, lack of intergenerational ghettoing.”
On , Brian Lawlor, President of Scripps Sports at EW SCRIPPS -CL A, spoke about housing policy during How connection heals and loneliness harms your health - Prof Brian Lawlor on Trinity College Dublin.
Brian Lawlor, President of Scripps Sports, discussed the company's two-tier strategy for sports distribution in a March 2026 interview. He stated that on a national level, Scripps prioritizes reach over maximizing rights fees, citing the WNBA's decision to renew a long-term deal with Scripps for a Friday night package despite "aggressive pursuit" from other bidders. Lawlor said the league valued the "over-the-air" reach of having a nationally distributed, consistent franchise night available on every platform, including streaming, over potentially higher payments from streamers. On the local level, Lawlor described the model as "completely the opposite," with a smaller base of distribution revenue but a focus on "doubling, tripling the audience" to increase the value of sponsorship and advertising deals. He said Scripps has been successful with teams in the NHL, NWSL, and WNBA, and expects to add NBA deals "sooner than later" if those rights are not distributed nationally. Lawlor characterized the arrangement as a "profitable venture" for Scripps and a "very good venture" for the teams involved.