Kayvon Tehranian on platform strategy
From Differentiating Digital High-End Art and Content · · Kaloh's Podcast
“Posting on Instagram if you are trying to really embrace NFTs and digital ownership is pointless — nobody there cares; how many collectors are going to convert into your work on Instagram? I don't think any — whereas on Rodeo you can build an audience and fans can compensate you for your process and journey.”
On , Kayvon Tehranian, CEO & Founder at Foundation, spoke about platform strategy during Differentiating Digital High-End Art and Content on Kaloh's Podcast.
About Kayvon Tehranian
Kayvon Tehranian, CEO and co-founder of Foundation and Rodeo, has been discussing the structural challenges facing the digital art market after the 2021 NFT boom. In a February 2026 podcast, he stated that Foundation was recently sold to Blackdove and noted that platforms including Rodeo have shut down or dissolved departments because growth models built on crypto speculation proved unsustainable. He said that "most of that money was speculative in nature and came from the crypto industry, not traditional collectors" and that once that demand collapsed, many actors were left without sustainable business models. Tehranian has also been promoting Rodeo, a social network he designed as a response to what he described as a stagnant, insular Web3 community. He said that after attending a conference in Paris, he "really felt stuck" because "there weren't enough new people" and it "felt like a reunion." He described Rodeo as a platform for sharing process and behind-the-scenes content rather than selling work, with a 24-hour posting limit and no secondary marketplace. He stated that the goal is to introduce new behaviors and bring people into on-chain experiences without lecturing them, adding that "digital ownership is the gateway" to higher-value digital art.