David Price on business strategy

About David Price

David Price, Executive Vice President, Chief Transformation Officer, and Director at PriceSmart, was announced as the company’s incoming CEO in August 2025. In a podcast interview, Price expressed gratitude to employees and said he feels honored to carry on the business’s legacy. He described PriceSmart’s culture as fundamental to its success, emphasizing shared values such as integrity and operational excellence. Price noted that one of the company’s greatest strengths is its club operations, and he stated that leveraging technology enhances productivity without compromising core principles. He also said he admires CEOs such as Doug McMillon of Walmart and Craig Jelinek of Costco for their leadership. Price has also been active in discussing PriceSmart’s corporate social responsibility and employee-focused initiatives. In a 2023 interview, he said the company prioritizes hiring from within and provides professional development opportunities across its multi-country operations. He described diversity as part of the company’s DNA, noting that 95% of its 10,000 employees are outside the U.S. Price also highlighted the PriceSmart Foundation’s work in workforce development and support for women-owned businesses, and said the company invests in local communities through programs like “Operando y Crece.” Separately, Price spoke at the CIFF Forum in 2024, saying it was a great decision to attend and that he valued learning from other funders and implementers in the region.

Profile compiled from David Price's verified public interviews and appearances. See all quotes & transcripts →