From Mary Meeker’s 2019 internet trends report | Code 2019 · · Recode
“Privacy changes will be on ad targeting, and an emerging area that will be important to watch is digital-based TV ads aided by in-hand mobiles and how that impacts the market for ad targeting.”
On , Mary Meeker, Former partner at Kleiner Perkins at Bond Capital, spoke about privacy during Mary Meeker’s 2019 internet trends report | Code 2019 on Recode.
Mary Meeker, a partner at Bond Capital and formerly at Kleiner Perkins, has continued to deliver her annual Internet Trends reports at Recode's Code Conference. In her 2019 presentation, she noted that global internet user growth was slowing, with a 6% increase in 2018 compared to 7% the prior year. She stated that 60% of the most highly valued U.S. tech companies were founded by first- or second-generation Americans, and that U.S. entitlements accounted for 61% of government spending, up from 42% 30 years prior. Meeker also highlighted the rise of data plumbing tools and the digitization of healthcare, quoting Tim Cook's view that Apple's greatest contribution to mankind would be about health. In previous years, Meeker's reports covered a range of trends. In 2018, she said that tech companies accounted for six of the top 15 R&D and capex spenders in the U.S., and that household debt was at its highest level ever. In 2017, she noted that China had become the number one provider of interactive video game content, surpassing the U.S. in 2016. In 2016, she described "easy growth" as being behind the industry, and in 2015 she discussed the reimagining of various industries and the importance of diversity in decision-making. Across her presentations, Meeker has consistently emphasized the growing role of mobile, the challenges of online advertising effectiveness, and the need for lifelong learning in an evolving work environment.