Michael Geraghty on consumer trends
From Mike Geraghty Introduces SupraRed at IFT16 · · Sensient Food Colors
“Probably the most dynamic thing we're seeing is about two-thirds of the population are very interested and have a high level of interest of getting their food coloring from more natural sources and cleaner labelers simpler ingredients type sources.”
On , Michael Geraghty, President of Color Group at SENSIENT TECHNOLOGIES CORP, spoke about consumer trends during Mike Geraghty Introduces SupraRed at IFT16 on Sensient Food Colors.
About Michael Geraghty
In a 2016 interview at IFT16, Mike Geraghty, then President of Sensient Colors, discussed consumer trends and the company’s new SupraRed product. Geraghty said that about two-thirds of the population had a high level of interest in food coloring from more natural sources and cleaner labels. He stated that between 2015 and 2016, there had been a significant change in the buying public moving from intent to action regarding switching to products with simpler ingredient statements. Geraghty introduced SupraRed as a natural red color designed for high-heat environments such as bakery and extruded cereals. He said the product could withstand processing heat and provide a vibrant red color)Skip. Geraghty described the period as exciting for the company, noting that they had made significant progress in closing the gap between natural and certified colors. He also cautioned against the fallacy that natural colors should look different, stating that customers should expect the same vibrancy, strength, stability, and consistency.