Scott Baxter on fundraising
From SE01 E049 The Price of Equity: Lessons from Early Investment | Scott Baxter · · Legacy Unscripted! Podcast
“Raise the minimal amount you need to prove to somebody that your valuation is what you think it is.”
On , Scott Baxter, President, Chief Executive Officer & Chair of the Board at KONTOOR BRANDS INC, spoke about fundraising during SE01 E049 The Price of Equity: Lessons from Early Investment | Scott Baxter on Legacy Unscripted! Podcast.
About Scott Baxter
Scott Baxter, president, CEO, and chair of Kontoor Brands, has been active in media appearances discussing the company's performance and strategy. In August 2025, he led the company's second-quarter earnings call, where Kontoor raised its revenue outlook and reiterated its full-year earnings outlook at the midpoint, citing better-than-expected first-half results and improving visibility. Baxter also highlighted the company's acquisition of Helly Hansen, a global outdoor and workwear brand, for roughly $900 million, describing it as a "really nice fit" that provides a growth opportunity. He stated that Kontoor had been patient in looking for deals and moved quickly on this transaction. In various interviews, Baxter has discussed Kontoor's market position, noting that the company has been taking market share from competitors, including Levi's, and that its women's business, which represents about 20% of global revenue, grew 10% in a recent quarter. He has attributed the company's success to its design teams, data and insight capabilities, and a strategy of "winning with the winners" by focusing on strong retail partners like Walmart, Target, and Amazon. Baxter has also commented on the state of the American consumer, stating they are in "fairly good shape" and expressing optimism about 2025. On a personal note, in a podcast appearance, Baxter reflected on an early fundraising mistake where he gave up 38% equity for a $250,000 investment, advising founders to "raise the minimal amount you need to prove to somebody that your valuation is what you think it is."