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Mark Zuckerberg on Reels monetization

From Meta Platforms Inc ($META) Q3 2022 Earnings Call · · Castify Earnings Call

“Since Reels doesn't monetize at the rate of feed or stories yet, that means that as Reels grows, we're displacing revenue from higher monetizing surfaces. You know, I think this is clearly the right thing to do. So that way Reels can grow with the demand that we're seeing. But closing this gap is also a high priority. Even with the progress we've made, we're still choosing to take a more than $500 million quarterly revenue headwind with this shift.”

Mark Zuckerberg
Founder, Chairman & Chief Executive Officer, Meta Platforms (Facebook)
Policy Impact Reels monetizationrevenue headwindshort-form video

On , Mark Zuckerberg, Founder, Chairman & Chief Executive Officer at Meta Platforms (Facebook), spoke about Reels monetization during Meta Platforms Inc ($META) Q3 2022 Earnings Call on Castify Earnings Call.

Meta Platforms Inc ($META) Q3 2022 Earnings Call
Watch on YouTube at 7:00
Meta Platforms Inc ($META) Q3 2022 Earnings Call
Castify Earnings Call
Watch on YouTube at 7:00
META - Earnings call Q3 2022.
Mark Zuckerberg

About Mark Zuckerberg

Founder, Chairman & Chief Executive Officer · Meta Platforms (Facebook)

During Meta's Q1 2026 earnings call on April 29, 2026, Zuckerberg stated that the company is increasing its infrastructure capital expenditure forecast for the year, attributing the rise primarily to higher component costs, particularly memory pricing. He said the company is focused on increasing investment efficiency and is rolling out more than one gigawatt of its own custom silicon developed with Broadcom, along with a significant amount of AMD products. Zuckerberg also noted that the company plans to reduce the size of its employee base in May, describing a leaner operating model as a way to move more quickly and offset substantial investments. On the same call, Zuckerberg expressed a view on artificial intelligence that he characterized as different from many others in the industry, stating he believes AI will amplify people's ability to achieve personal goals rather than replace people. He described the company's investment strategy as a bet that individual aspirations will become more important in the future, contrasting this with what he described as industry rhetoric about a centralized AI system performing all productive work. Zuckerberg said the company's formula has been to build experiences that can reach billions of people and focus on monetization at scale, adding that he believes the company has shown it can build leading models and be a leading AI company.

Profile compiled from Mark Zuckerberg's verified public interviews and appearances. See all quotes & transcripts →

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