From Adobe Just Changed Creativity Forever - with David Wadhwani, President of Digital Media at Adobe · · Katarina Mogus
“Small features like auto-calling photos or sound effects maker may seem minor, but they significantly enhance productivity and creativity, especially for everyday content creators and small businesses.”
On , David Wadhwani, President of Digital Media Business at Adobe Inc, spoke about productivity during Adobe Just Changed Creativity Forever - with David Wadhwani, President of Digital Media at Adobe on Katarina Mogus.
At the Adobe Summit 2026, David Wadhwani stated that "creativity and marketing are being reshaped by AI" and that Adobe believes "creative control is more important than ever before." He described the current moment as a "true inflection point" and said that through attendees' vision, they "could shape technology in service of your community." Wadhwani introduced Rachel Thornton, Adobe's chief marketing officer for the Enterprise division, during the day two keynote.