Stephen Waldis on SMS market
From Synchronoss Founder Stephen Waldis Speaks on Monetization at MWC 2017 · · Synchronoss
“SMS growth is about $70 billion a year but it's only growing at 4%, so that market and its capabilities don't keep up with the standards of what we're seeing in the market today.”
On , Stephen Waldis, Founder & Executive Chairman at SYNCHRONOSS TECHNOLOGIES, spoke about SMS market during Synchronoss Founder Stephen Waldis Speaks on Monetization at MWC 2017 on Synchronoss.
About Stephen Waldis
At the 2017 Mobile World Congress, Synchronoss founder and executive chairman Stephen Waldis discussed the company's work with mobile operators and the role of data in digital transformation. Waldis stated that Synchronoss had spent 15 years building software for mobile operators, including the activation software for the iPhone. He estimated that approximately $100 billion in revenues had disappeared for operators as messaging evolved, and described data as "really at the heart of the digital transformation." Waldis noted that outside of social networking, operator data is the "number two most qualified data source" for brands, representing a growth opportunity for Synchronoss's customers. Waldis highlighted several trends in customer engagement, including the growth of IP-based chat bots, which he said were growing at 55% and would "take off significantly" in the coming years. He described Synchronoss's cloud product as ingesting over 225 terabytes of data daily on a global basis and cited a deployment at Verizon with adoption rates exceeding 80% across devices. Waldis said that operators are focused on targeted analytics, data tagging, chat bots, and smart campaigns, and that the ability to turn self-service into an automated service environment would provide a "huge difference" to consumers.