John Ainsworth on promotional strategy
From This Simple Promo Strategy Made Us 4x More Money · · John Ainsworth
“So we started doing promos regularly like according to what you said and yeah they performed really well.”
On , John Ainsworth, Executive Vice President and GM of Application & Data Platform at PROGRESS SOFTWARE CORP, spoke about promotional strategy during This Simple Promo Strategy Made Us 4x More Money on John Ainsworth.
About John Ainsworth
John Ainsworth, Executive Vice President and General Manager of Application & Data Platforms at Progress Software, delivered the keynote at the OpenEdge World Tour 2026 in Sydney, Australia in May 2026. During a video interview, Ainsworth discussed the company's mission of providing technologies for trusted enterprise AI-based applications. He noted that the Australian market was chosen for the tour due to timing and a desire to spend time with OpenEdge customers in the region. Ainsworth commented on the risks of bypassing business logic in AI implementations, stating that vendors providing an agentic layer down to the underlying database schema is "fraught with incredible risk." He argued that business logic provides meaning to data and that bypassing it could jeopardize data integrity and business decisions. Ainsworth also emphasized the total cost of ownership and return on investment of upgrading to the latest OpenEdge releases, and said that those who do not embrace new AI tooling will be outpaced by those who do.