From Video Forum: Colleen Lindholz, Kroger Health · · Chain Drug Review
“So we've been looting the late leading excuse me the food for medicine movement I would say for quite some time and we have started calling it food for health. It just makes more sense to the consumer overall and I think we've taken this from just an idea and clinical research to actually an operational platform. So you know our nutrition scoring system that we came out with worked on for a very long time. Um customers are many of them are now using that not only inside of our store but digitally online and employers are actually jumping on that bandwagon too understanding that in order to change behavior we've got to kind of nudge people along the way.”
On , Colleen Lindholz, President of Kroger Health at Kroger, spoke about food as medicine during Video Forum: Colleen Lindholz, Kroger Health on Chain Drug Review.
Colleen Lindholz, president of Kroger Health, has emphasized the company's focus on prevention and its "food as medicine" strategy. She has described the approach as an "educated, dedicated and personalized approach to helping people enjoy food so they can live a healthier life," anchored by a nutrition scoring system called Opt Up that rates items from 1 to 100 to help customers make healthier choices. Lindholz has stated that Kroger Health's vision is to "help people live healthier lives" and that the company aims to "change the way healthcare is delivered in the United States with a focus on prevention." She has also discussed the company's work in value-based care, noting that the country is moving from a fee-for-service model to one focused on outcomes. Lindholz has spoken about Kroger Health's role in the COVID-19 pandemic, including providing testing, developing at-home test kits, and administering vaccines. She has noted that pharmacists administered two out of every three COVID vaccines in the country. Regarding the broader healthcare landscape, Lindholz has commented on GLP-1 weight loss drugs, stating they have been "blockbuster" and that Kroger is studying how they affect patient behavior. She has also highlighted the company's retail clinics, The Little Clinic, which she said act as a primary care provider for many people due to a shortage of primary care physicians. Lindholz has stressed the importance of collaboration across healthcare, stating that "the future of healthcare in our country is interprofessional not siled."