Timothy Cook on innovation
From Tim Cook’s final introduction and welcome at WWDC 26 with standing ovation · · AppleInsider
“That same creativity will continue to shape experiences that bring people closer together, unlock new possibilities, and change the world in ways we can only begin to imagine.”
On , Timothy Cook, Chief Executive Officer at Apple, spoke about innovation during Tim Cook’s final introduction and welcome at WWDC 26 with standing ovation on AppleInsider.
About Timothy Cook
At Apple’s WWDC 2026 keynote on June 8, Tim Cook introduced Siri AI, which he described as “our most personal Siri update ever,” and highlighted new trust and safety features across Apple’s operating systems. During the event, Cook stated that “the energy around Apple platforms has never been stronger,” noting that developers submit “well over 1,000 submissions to the App Store every hour.” He also emphasized Apple’s philosophy that “technology should be personal, powerful, and easy to use.” In a separate segment, Cook received a standing ovation after being introduced by Craig Federighi, who noted that this would be Cook’s final year opening WWDC as CEO. Cook thanked the developer community, saying their “imagination and ingenuity have inspired me for the past 15 years.” On Apple’s Q2 FY26 earnings call on May 1, Cook reported that the company was “constrained during the March quarter,” primarily on iPhone and to a lesser extent on Mac, due to “the availability of the advanced nodes” used for Apple’s system-on-chips. He said the company was “over the moon excited about India,” citing growth in the middle class and that “the majority of customers in all of our categories” in India are new to Apple products. Cook also announced a $100 billion share repurchase authorization and a 4% dividend increase, and stated that Apple would no longer target net cash neutral as a formal goal, instead evaluating cash and debt independently. He reiterated Apple’s commitment to reinvesting any tariff refunds into “US innovation and advanced manufacturing.”