David Wadhwani on conversational AI
From 1-on-1 Interview With Adobe's David Wadhwani: Adobe Max 2025! | Frank McShan · · Frank McShan
“The approach we take to conversational experiences is different than what I think everyone else is taking right now, because everyone's looking at conversational as a mechanism for just having a straight linear conversation. We think that, especially when it comes to creative expression, it has to be a combination of creation and direct manipulation.”
On , David Wadhwani, President of Digital Media Business at Adobe Inc, spoke about conversational AI during 1-on-1 Interview With Adobe's David Wadhwani: Adobe Max 2025! | Frank McShan on Frank McShan.
About David Wadhwani
At the Adobe Summit 2026, David Wadhwani stated that "creativity and marketing are being reshaped by AI" and that Adobe believes "creative control is more important than ever before." He described the current moment as a "true inflection point" and said that through attendees' vision, they "could shape technology in service of your community." Wadhwani introduced Rachel Thornton, Adobe's chief marketing officer for the Enterprise division, during the day two keynote.