Sumit Virmani on organizational strategy
From Revolutionizing tennis with tech: Sumit Virmani, Global CMO Infosys on Future of sports innovations · · RoyalChallengersBengaluru
“The biggest challenge was the philosophy of bringing the business of sports together with the business of marketing — you have to stop working in silos and show that your offering will actually make the sport better, which makes the partnership more credible.”
On , Sumit Virmani, Executive VP & Chief Marketing Officer at Infosys, spoke about organizational strategy during Revolutionizing tennis with tech: Sumit Virmani, Global CMO Infosys on Future of sports innovations on RoyalChallengersBengaluru.
About Sumit Virmani
Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, has been a prominent voice on the role of AI in enterprise transformation and marketing. Speaking at Infosys Investors AI Day in February 2026, he described AI as a "giant leap in raw capability" that is not "system complete," arguing that enterprises require a multi-layer approach to harness its potential. He stated that "agentic AI is the foundation of how enterprises will operate going forward," moving beyond isolated pilots to production-scale capabilities. At the World Economic Forum in Davos in January 2026, Virmani said that AI is "unleashing a fantastic opportunity to bring creativity, data, analytics, tech together for marketeers" and argued that CMOs should use AI not just to automate marketing but to "play in the entire business spectrum," contributing to product development and cross-suite collaboration. He has described marketing as "the growth catalyst of the organization" and said the CMO's "rightful place is in the C-suite shaping strategy." Virmani has also discussed Infosys's brand strategy and social initiatives. He highlighted the company's "Champions Evolve" campaign featuring tennis players Rafael Nadal and Iga Świątek, stating that the brand ambassadors were chosen for their alignment with Infosys's values. He has spoken about the Aarohan Awards, an initiative of the Infosys Foundation that recognizes social innovation, noting that the program has shown "incredible depth across the three categories: education, healthcare and sustainability." In a separate appearance, he discussed the importance of balancing purpose and profitability, stating that "a balanced commitment will ensure that they come out of it as a winner." He has also emphasized the role of technology in sports, describing Infosys's work with tennis tournaments to create immersive fan experiences and AI-driven coaching tools for players on the tour.
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