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David Wadhwani on generative AI

From Adobe x Forbes | The Future of Creativity & Marketing with Gen AI | Adobe · · Adobe

“The biggest complaint that most creative professionals have is that only 20% of their time if you're working in a marketing department or for a brand goes into creative. The 80% of the time is variant creation. And so generative will fundamentally change that, increase the amount of content you can create and then get the right content to the right person at the right time.”

David Wadhwani
President of Digital Media Business, Adobe Inc
generative AIcreative productivitymarketing efficiencycontent creation

On , David Wadhwani, President of Digital Media Business at Adobe Inc, spoke about generative AI during Adobe x Forbes | The Future of Creativity & Marketing with Gen AI | Adobe on Adobe.

Adobe x Forbes | The Future of Creativity & Marketing with Gen AI | Adobe
Watch on YouTube at 7:00
Adobe x Forbes | The Future of Creativity & Marketing with Gen AI | Adobe
Adobe
Watch on YouTube at 7:00
The future of creativity is being redefined in an era where content is driving the global economy and every business is feeling the imperative to have a robust, effective digital presence. The demand for impactful creative has exploded, and so, too, have the demands on creators’ time. As businesses search for ways to create an unprecedented amount of content, many are asking the same questions: Can generative AI be the answer? And what will this mean for the future? Speakers: Nick Law, Creative Chairperson, Accenture Song Leslie Sims, Chief Marketing & Creative Officer, Impossible Foods David Wadhwani, President, Digital Media, Adobe Moderator: Seth Matlins, Managing Director, Forbes CMO Network Subscribe to Adobe: https://adobe.ly/3Oq11Ay Learn More About Creative Cloud: https://adobe.ly/48KX80I Learn More About Document Cloud: https://adobe.ly/48KHimO Learn More About Experience Cloud: https://adobe.ly/3vspuyC About Adobe Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. We’re changing the world through digital experiences. This YouTube channel represents three cloud products from Adobe: Creative Cloud, Experience Cloud, and Document Cloud. Through our content, we aim to inspire, educate, and empower individuals and businesses to unleash their full potential using Adobe's suite of cloud-based solutions. Our channel brings you exclusive access to Adobe events, including product launches, keynote presentations, and behind-the-scenes coverage. Stay up to date with the latest news, community updates, and developments within the Adobe ecosystem, and gain valuable insights from industry experts and Adobe representatives. Connect with Adobe: Facebook:   / adobe   Twitter:   / adobe   Instagram:   / adobe   TikTok:   / adobe   #Adobe #AdobeYouTube Adobe x Forbes | The Future of Creativity & Marketing with Gen AI | Adobe    • Adobe x Forbes | The Future of Creativity ...  
David Wadhwani

About David Wadhwani

President of Digital Media Business · Adobe Inc

At the Adobe Summit 2026, David Wadhwani stated that "creativity and marketing are being reshaped by AI" and that Adobe believes "creative control is more important than ever before." He described the current moment as a "true inflection point" and said that through attendees' vision, they "could shape technology in service of your community." Wadhwani introduced Rachel Thornton, Adobe's chief marketing officer for the Enterprise division, during the day two keynote.

Profile compiled from David Wadhwani's verified public interviews and appearances. See all quotes & transcripts →

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