Guillermo Novo on business strategy
From Guillermo Novo, Chair of the Board + CEO of Ashland joins NYSE TV Live · · New York Stock Exchange
“The biggest issue over the last few years is we focused on the things that we could control. The whole issue in these uncertain times has been building resilience and agility to respond to things but have a clear strategy of where you're going.”
On , Guillermo Novo, Chairman & Chief Executive Officer at ASHLAND INC, spoke about business strategy during Guillermo Novo, Chair of the Board + CEO of Ashland joins NYSE TV Live on New York Stock Exchange.
About Guillermo Novo
Guillermo Novo, Chair and CEO of Ashland, appeared on NYSE TV Live on December 17, 2024, after the company rang the opening bell to celebrate its 100th anniversary. Novo described the company's evolution from an oil company to a diversified chemical company and now to a specialty materials firm, attributing its longevity to its people and a focus on change. He stated that over the last few years, the company concentrated on things within its control, building resilience and agility amid uncertainty while executing a strategy of investing in innovation. Novo noted that the company had "radically changed" its business profile and portfolio, and that an upcoming investor day would focus on the future. Looking ahead to 2025, Novo said the short-term environment remains uncertain, particularly regarding macroeconomic trade issues, and emphasized maintaining flexibility to maximize performance while staying on strategy. He stated that the company's future involves growth through innovation and launching new technology platforms that customers are excited about. Novo said the company aims to keep its legacy and values while working with customers to create value for them and, in turn, for investors.