Christian Cummings on business culture
From Importance of Training, GMTSS and How To Sell Tickets with C. Haskins, E. Pennito and A. Cummings · · Market America
“The culture of building a successful unfranchise is that no one is going to buy a franchise and not show up to the franchise training. The person who creates the most working hours through getting plugged into the training system is the one who succeeds.”
On , Christian Cummings, Senior Vice President of Asset Management - Seniors Housing at Ventas, spoke about business culture during Importance of Training, GMTSS and How To Sell Tickets with C. Haskins, E. Pennito and A. Cummings on Market America.
About Christian Cummings
Christian Cummings, Senior Vice President of Asset Management - Seniors Housing at Ventas, appeared on a September 2022 episode of a franchise owner training series. During the episode, Cummings discussed the importance of training and the Global Meeting Training Seminar System (GMTSS), describing it as a "proven system of meetings and training seminars and events." Cummings stated that "education and the global meeting training seminar system is so important because it's all about repetition and learning new skills that challenge us to become better than we already are." She also emphasized the value of attending a world conference, saying that "one ticket can change everything for a single person" and that such events provide "3,000 hours going into your business in training over a weekend." Cummings shared personal experiences related to attending her first convention, noting that she "couldn't afford it" at the time but that it "changed my life." She advocated for selling tickets to events as a way to help others "see the bigger picture and understand the value of the education," stating that she had moved 12 tickets to a world conference in the prior two weeks. Cummings also discussed the concept of "non-negotiable days," saying that starting a business requires "8 to 15 hours a week" and that "retraining is required—not only to learn and get better but also to bring people with us."