Gail Liniger on financial crisis
From Conheça a História da RE/MAX | Dave & Gail Liniger · · Raffa Dicena REMAX
“The early days of the company were fraught with a lot of financial difficulties. We had to sell a franchise in order to make payroll. We had to sell another franchise in order to pay the rent.”
On , Gail Liniger, Co-Founder, Vice Chair Emerita & Director Emerita at RE/MAX HOLDINGS INC, spoke about financial crisis during Conheça a História da RE/MAX | Dave & Gail Liniger on Raffa Dicena REMAX.
About Gail Liniger
Gail Liniger, co-founder of RE/MAX, has spoken about the early challenges of building the real estate company. She stated that the company's model was based on paying top producers better, which she said put the company on the "hate list" of other real estate firms. Liniger noted that the company attracted experienced agents by offering higher commission splits, as the founders believed agents were doing most of the work and taking most of the risk while receiving only half the compensation. She recalled that in the early days, the company had to sell a franchise to make payroll and another to pay rent. Liniger has also discussed her recovery from a 1983 airplane crash that left her with a severe head injury. She credited Craig Hospital in Denver with her rehabilitation, stating that the doctors, nurses, and therapists there showed "incredible compassion, love, and caring." She described the hospital's "bridge to independence" being named the Liniger Bridge to Independence, calling it an honor because independence represents freedom and a chance to regain part of one's former self. In a 2011 speech at Southern Illinois University Edwardsville, where she was inducted into the Alumni Hall of Fame, Liniger thanked the university for her education and acknowledged Dave Liniger for hiring her as his first employee.