Uri Marchand on integration
From How Working with Nitrado Gave the Overwolf Team a Seamless Experience · · GameFabric
“The integration itself into the control panel was very smooth and resulted in an experience that we used as a flagship example when introducing it to other partners.”
On , Uri Marchand, CEO & Co-Founder at Overwolf, spoke about integration during How Working with Nitrado Gave the Overwolf Team a Seamless Experience on GameFabric.
About Uri Marchand
Uri Marchand, CEO and co-founder of Overwolf, has described the company as "the guild for in-game creators," providing technology, distribution, and monetization tools for people building mods, apps, and private servers around existing games. In a series of podcast appearances, Marchand stated that Overwolf's goal is to help creators make a living from user-generated content (UGC), noting that the platform helped modders, app developers, and private server operators earn $240 million in the past year. He discussed the company's integration with Nitrado, calling the collaboration "very smooth" and a "flagship example" for other partners, facilitated by the CurseForge API. Marchand also addressed the company's approach to monetization, stating that Overwolf maintains a "level playing field" with a single rev share model rather than offering different deals to different creators, as he believes variable rates create complexity and internal incentives that could harm the platform. Marchand has commented on broader industry trends, expressing skepticism about the adoption rate of the Apple Vision Pro headset, which he described as "overpriced" but "amazing," and noting that the isolation of VR use remains a barrier. He argued that there is "no silver bullet" for brands engaging with gaming audiences, emphasizing that success depends on understanding each brand's specific KPIs and designing bespoke activations. Marchand also discussed the role of AI in modding, describing it as a tool that could "democratize creation" by reducing development time, while acknowledging it will create new discovery challenges. He reiterated Overwolf's focus on serving third-party creators as its core customer, stating that the company intends to "continuously iterate on adding more tools and services to empower UGC creators."