Todd Lepinski on product launch
From Embedded Computing Design with Synaptics' Todd Lepinski Booth 4A-259 · · Embedded Computing Design Live
“The reaction since launch has been phenomenal; we even won a best of show award and have seen amazing uptake in just the first few hours of the show.”
On , Todd Lepinski, Senior Vice President of Worldwide Sales at SYNAPTICS INC, spoke about product launch during Embedded Computing Design with Synaptics' Todd Lepinski Booth 4A-259 on Embedded Computing Design Live.
About Todd Lepinski
Todd Lepinski, Senior Vice President of Worldwide Sales at Synaptics, appeared at Embedded World in September 2024 to discuss the company's newly launched Astra platform. He described the platform as consisting of three elements: new silicon (the SL series with three processors at different price and performance points), a hardware development kit, and an open source software platform that includes Linux and an AI framework. Lepinski stated that the open source aspect allows customers to avoid being locked into a proprietary ecosystem or "black box," enabling them to differentiate and innovate on their own. Lepinski reported that the reaction to the launch had been "phenomenal," noting that Synaptics won a best of show award and saw significant uptake in the first hours of the event. He added that before the launch, the company had been selling similar products in vertical markets such as set-top boxes and voice over IP, and that customers had been requesting those products for embedded applications, which he said was accelerating interest in the new platform.