Tomer Bar-zeev on mergers & acquisitions
From Gaming economy will continue its growth: IronSource CEO · · CNBCTelevision
“The recent consolidation — with Zynga, Take-Two completing acquisitions and other deals we've done — shows people are gearing up to make sure they have everything they need to continue growing in this very fast-growing gaming economy.”
On , Tomer Bar-zeev, CEO & Co-Founder at IronSource, spoke about mergers & acquisitions during Gaming economy will continue its growth: IronSource CEO on CNBCTelevision.
About Tomer Bar-zeev
In a January 2022 interview, Tomer Bar-zeev stated that the gaming ecosystem within the app economy is "growing super fast" and is "bigger than the film industry and music industry combined." He attributed recent consolidation in the industry, including acquisitions by Zynga and Take-Two, to companies "gearing up to make sure they have everything they need to continue growing." Bar-zeev said that following Apple's iOS privacy changes, success depends on "what you do with data," noting that his company obtains first-party data through an SDK and partnerships with telcos. He added that the gaming economy grew "so fast in 2021" and predicted it would continue growing, with different players becoming stronger or weaker based on their ability to analyze data. Bar-zeev also cited his company's data showing that time spent in games increased by about 10% during the COVID-19 pandemic and remained at that level after economies reopened, calling it "the new norm."