Jahmy Hindman on subscription models
From The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman · · TheTruthAboutAg
“The subscription model gives you the ability to take that upfront hardware cost and drop it down and make it somewhat more approachable and digestible... and there's a point of it holding us accountable and us honest to make sure that because it wasn't a great economic deal for us either, if all we got was that upfront cost and none of the licensing revenue on the back end.”
On , Jahmy Hindman, Senior VP & CTO at Deere & Company, spoke about subscription models during The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman on TheTruthAboutAg.
About Jahmy Hindman
Jahmy Hindman, Senior Vice President and Chief Technology Officer at Deere, appeared on the podcast "The Truth About Egg" in April 2026 to discuss agricultural technology and data. Hindman described the growing density and resolution of farm data as a "bigger data problem" and a "compute opportunity," noting that Deere uses embedded GPUs, such as those from Nvidia, in products like autonomous tractors and See & Spray machines. He stated that the company's data policy allows farmers to control their data and determine its use, adding that Deere does not share customer data with third parties. Hindman also discussed the subscription model for equipment, saying it lowers upfront hardware costs and gives farmers the option not to renew a license if the service does not work for them. On the topic of energy and sustainability, Hindman said he does not expect a fully battery-electric agricultural vehicle "anytime soon," citing the large number of battery packs required to run a tractor for eight hours. He expressed support for biofuels, describing the "circular economy" of growing crops that are turned into fuel used to grow more crops. Hindman also commented on global agricultural output, stating that the world is no longer concerned with growing enough food and that the industry's challenge is finding ways to consume the surplus to keep the sector healthy.