Nissia Sabri on customer collaboration
From Novanta Values: Nissia Sabri, Vice President of Technology · · Novanta Inc.
“The way we overcame the challenges really is to work very closely with our customers because that's what matters, that's why they trust us. We are in the trenches designing and building and testing.”
On , Nissia Sabri, Senior Vice President of Corporate Development at NOVANTA INC, spoke about customer collaboration during Novanta Values: Nissia Sabri, Vice President of Technology on Novanta Inc..
About Nissia Sabri
In a 2020 company video, Nissia Sabri, then Vice President of Technology at Novanta, discussed the company's approach to innovation and problem-solving. Sabri stated that customers come to Novanta when they are "doing first of a kind things" that no one else can help them with, describing this as part of the company's DNA. She described a second lens to innovation as how the company internally breaks down problems and challenges each other, noting that if "everyone is looking at the problem in the same way you don't spark new thinking." Sabri attributed the company's ability to generate multiple options for addressing problems to assembling a team with diverse technology and professional backgrounds. She acknowledged that working on complex technology presents challenges, such as things not working as expected or taking longer to deliver innovation. Sabri said the company overcomes these challenges by working closely with customers, adding that Novanta is "in the trenches designing and building and testing."