Anuj Dhruv on digital transformation
From Anuj in conversation with ET NOW, discussing strong business tailwinds and the industry outlook · · Affle
“The writing has always been on the wall that digital is the future and the way COVID impact has led to greater consumer adoption, it's a phenomenal acceleration in consumer adoption of digital lifestyle services, with consumers transacting more frequently from their mobile devices and the average value of those transactions going up across all industry verticals.”
On , Anuj Dhruv, Executive Vice President & Chief Financial Officer at WEATHERFORD INTL PLC, spoke about digital transformation during Anuj in conversation with ET NOW, discussing strong business tailwinds and the industry outlook on Affle.
About Anuj Dhruv
In a September 2021 interview with ET NOW, Anuj Dhruv discussed the outlook for the digital advertising industry, stating that the COVID-19 pandemic had led to a "phenomenal acceleration" in consumer adoption of digital services. He said the company's business was seeing "massive tailwinds" and that he expected these tailwinds to continue for the next three to five years across emerging markets. Dhruv noted that the company had delivered over 100 crores of positive cash flow from operations in the prior financial year and described its financial fundamentals as "capital-efficient, cash flow positive, profitable growth." Dhruv also discussed the company's acquisition strategy, including its investment in JAM, which he said had a presence in Latin American and North American markets and had already reached a breakeven point. He described the company's investment in Bubble, a vernacular multi-language keyboard app, as "strategic" and "very important" for reaching consumers. Regarding data regulation, Dhruv stated that the company welcomes data privacy regulations, saying they "force everyone in the ecosystem to behave responsibly towards consumers." He added that he expects every country to have some form of data privacy regulations enforced on all platforms within the next five years.