Almir Ambeskovic on gift cards
From Food Talks con Almir Ambeskovich (CEO The Fork) · · Marco Montemagno
“TheFork gift cards are like Amazon gift cards but instead of spending money on Amazon, you spend it in restaurants, and we do not charge any commission, making it a concrete way to help restaurants recover.”
On , Almir Ambeskovic, Chief Executive Officer & President of TheFork at TRIPADVISOR INC, spoke about gift cards during Food Talks con Almir Ambeskovich (CEO The Fork) on Marco Montemagno.
About Almir Ambeskovic
Almir Ambeskovic, Chief Executive Officer and President of TheFork at Tripadvisor, has discussed the company's role in supporting the restaurant industry during the pandemic. In a 2021 interview, he stated that TheFork collaborated with delivery services without charging fees to help restaurants operate during a difficult year. He noted a 53% increase in bookings over three weeks as restrictions eased, and said that from June 1, indoor dining would resume, further boosting growth. Ambeskovic also mentioned that TheFork offered gift cards without commission and provided software worth several million euros to aid restaurants. Ambeskovic has emphasized the importance of mobile technology for TheFork's business, stating in a 2018 keynote that 86% of bookings come from mobile devices. He described the company's strategy of focusing on app downloads and word-of-mouth to reduce reliance on paid traffic. In earlier appearances, he discussed the challenges of fundraising in Italy, noting that it took two and a half years to raise 200,000 euros for his startup, and reflected on the difficulties of building a startup ecosystem in the country. He has also addressed the no-show issue in fine dining, stating that TheFork aimed to bring common solutions for everyone.