Tara Carraro on corporate strategy
From "5 Questions" featuring Tara Carraro, SVP and Chief Communications Officer at U. S. Steel · · U. S. Steel
“There were a lot of things that drew me to U. S. Steel. First and foremost, it was the opportunity to help reposition this 120-year-old iconic brand and help develop a communication strategy to drive U. S. Steel towards its future.”
On , Tara Carraro, Senior Vice President & Chief Communications Officer at UNITED STATES STEEL CORP, spoke about corporate strategy during "5 Questions" featuring Tara Carraro, SVP and Chief Communications Officer at U. S. Steel on U. S. Steel.
About Tara Carraro
Tara Carraro, Senior Vice President and Chief Communications Officer at United States Steel, said she was drawn to the company by the opportunity to help reposition its 120-year-old brand and develop a communication strategy to drive the company toward its future. She stated that she values the company's culture, which she described as anchored in the "S.T.E.EL. Principles," and noted that her experience with employees matched their description of the company as "a really special place with really special people." Carraro said she enjoys using communications as a "strategic growth driver for the business." Carraro previously served as Executive Vice President and Chief Corporate Affairs Officer for Nestle Waters North America, where she worked on programs about water's role in a healthy lifestyle. She described her personal work ethic as a "superpower," attributing it to her parents' teaching that "nothing will be handed to you" and that she must work for what she has.