Sean Gamble on streaming
From CinemaCon 2022: Warner Bros. Unveils The Flash Footage and an Interview with Cinemark CEO Sean Ga... · · Boxoffice Pro
“There's almost been this false narrative of streaming versus theatrical — it's just not true; the most active streamers are the most frequent moviegoers, and theatrical release actually creates promotional value and stronger performance for content across home windows too.”
On , Sean Gamble, Chief Executive Officer, President & Director at CINEMARK HOLDINGS INC, spoke about streaming during CinemaCon 2022: Warner Bros. Unveils The Flash Footage and an Interview with Cinemark CEO Sean Ga... on Boxoffice Pro.
About Sean Gamble
Sean Gamble, CEO of Cinemark, discussed the company's priorities and industry outlook during a CinemaCon 2022 interview. He described 2022 as a "continued year of recovery" and outlined three areas of focus: managing pandemic-related expenses and health protocols, reigniting theatrical moviegoing with studio partners, and developing the company for a post-pandemic landscape. Gamble stated that the company is investing in presentation upgrades, including laser projectors and luxury recliner seats in over 65% of its domestic circuit, as well as enhancing food and beverage services with frictionless ordering and seat delivery. Gamble addressed the relationship between streaming and theatrical exhibition, saying that "the most active streamers are the most frequent moviegoers" and that an exclusive theatrical window "drives bigger box office results, reduces piracy, creates bigger cultural moments and ultimately increases long-term revenue and brand value for content." He also noted Cinemark's interest in alternative and event content, citing examples such as BTS concerts and college football playoff screenings, while emphasizing the need to identify events that can achieve "meaningful scale" and manage costs through flexible programming.