Daniel Frierson on industry trends
From FloorDaily.net: Dan Frierson Discusses Dixie's Q2 and the Outlook for the Carpet Business · · floordaily
“There's been a race to the bottom ever since the late 1960s. The problem is that gives the ultimate consumer a bad taste and a bad experience and we need to get away from that. I think we are moving in the direction of the higher end.”
On , Daniel Frierson, Vice President, Chief Operating Officer & Director at DIXIE GROUP INC, spoke about industry trends during FloorDaily.net: Dan Frierson Discusses Dixie's Q2 and the Outlook for the Carpet Business on floordaily.
About Daniel Frierson
Dan Frierson, chairman of The Dixie Group, discussed the company’s first-quarter 2025 financial results and its performance in a retail survey in a May 2026 interview on FloorDaily.net. He stated that the company has a plan to improve profitability by over $17 million in 2025, which includes IEPA tariffs received in the first quarter. Frierson noted that the soft-surface industry has declined 35% in the first quarter over the past five years, but said the Dixie Group gained market share in every quarter during that period except one. He attributed this to investments in higher-end decorative products and new equipment. Frierson also commented on the company’s ranking in the 2026 Retail Survey published in Floor Focus’ April issue, where the Dixie Group placed second in quality and design for carpet and second in service, quality, and design for custom-cut area rugs. He said the results reflect the company’s investment in decorative products and customer recognition of that effort. Regarding recent business trends, Frierson said the first quarter started slowly but picked up, then dropped “pretty dramatically” after the U.S. bombed Iran. He added that order entry for soft surface in the second quarter has been above the prior year’s levels.