Bryan Brandt on leadership
From Bryan Brandt: Clip from UWEBC Annual Conference · · UWEBC
“They reinforce behaviors that they want in the culture and they redirect behaviors that they don't.”
On , Bryan Brandt, Senior Vice President & Chief Marketing Officer at OSHKOSH CORP, spoke about leadership during Bryan Brandt: Clip from UWEBC Annual Conference on UWEBC.
About Bryan Brandt
Bryan Brandt, Senior Vice President and Chief Marketing Officer at Oshkosh, has spoken about leadership and organizational culture in several public appearances. In a 2025 clip from the UWEBC Annual Conference, Brandt described culture as "like farming," requiring intentional effort from leaders who "model," "teach," and "reinforce behaviors that they want in the culture" while redirecting those they do not. In a 2022 podcast interview, he stated that "leaders dictate culture" and that a disconnect between words and actions destroys trust. He also said that people want "meaningful work with people that care about them" and that the only way to get results is by "inspiring people to levels of happiness, performance, success." Earlier, in a 2019 interview, John Bryant, president of Oshkosh Defense, discussed the company's products and the importance of warfighter involvement in acquisition programs. He stated that "the more warfighter involvement we get in any program, the better that program would turn out" and that combining their expertise with material developers creates programs where "technology, time, and resources match requirements." In a 2015 speaker profile, Brandt discussed his focus on leadership development and communication, stating that "94 percent of executives said communication is the key to going to the next level."