Naveen Gupta on marketing innovation
From Birdeye View 2025: Day One Keynote · · Birdeye
“This is an agentic flywheel. It's still based on the three core concepts. Attract, convert, and delight. And now in the agentic world, your brand shows up where customers are searching, not just on Google, but inside every AI powered engine.”
On , Naveen Gupta, Cofounder at Birdeye, spoke about marketing innovation during Birdeye View 2025: Day One Keynote on Birdeye.
About Naveen Gupta
At the Birdeye View 2025 keynote, Naveen Gupta announced the launch of Bird AI, an Agentic AI platform, and described it as the company's "boldest transformation yet." He stated that "generative AI gives you the answers" while "agentic AI gets things done," and that the new platform includes 10 agents designed to drive outcomes in multilocation marketing. Gupta discussed a shift in how customers find businesses, noting that "Google is no longer the de facto customer starting point" and that "search results are being replaced by answers," which he said requires a move from SEO to generative engine optimization (GEO). He introduced a "search AI" tool and a "search optimization agent" to manage GEO autonomously. In a 2023 interview at Davos, Gupta argued that local businesses "need to go digital just to stay in business" and that "if you are not on Google's page one you don't even exist." He cited a McKinsey survey stating that COVID-19 accelerated digitization by three to four years, with 65 percent of experiences now digital. Gupta predicted a "death of marketing" in its current form, suggesting that CMOs will evolve into chief experience officers and that ads will give way to reviews and referrals. He described Birdeye as providing local businesses with technology previously only available to e-commerce brands, converting "bricks and mortar" into "clicks and mortar."