Alex Cornell on social media
From Alex Cornell - How to present your designs and get buy-in for your ideas (Dive Club Ep. 58) · · DiveClub
“TikTok opened up a whole new world for me on how to communicate ideas — making a handful of TikToks about Cocoon finally allowed me to show the thing I'd been struggling to explain.”
On , Alex Cornell, Cofounder at Dialpad, spoke about social media during Alex Cornell - How to present your designs and get buy-in for your ideas (Dive Club Ep. 58) on DiveClub.
About Alex Cornell
In a June 2024 appearance on the Dive Club podcast, Alex Cornell discussed his approach to design communication and his career moves. Cornell described his view that successful work involves spending significant time on how an idea is delivered, so that audiences recognize the idea's power without noticing the delivery mechanics. He compared gaining buy-in for design ideas to a math proof, recommending that presenters start with broad, uncontroversial premises and layer new information one step at a time. He also advised against showing many design options without context, instead suggesting that designers establish the framework behind their decisions and present a scoped set of prototypes with clear trade-offs. Cornell discussed his startup Cocoon, which initially launched as a single-group, no-notifications app—a constraint he called a valuable learning experience before the app later added multiple groups. He noted that TikTok helped him communicate Cocoon's value in a way he had previously struggled to articulate. Cornell also addressed his return to Meta to work on generative AI, saying he reflected on his favorite professional environment and realized that working with the people and project focus at Facebook/Meta was where he learned and enjoyed himself most. He expressed a preference for hybrid over fully remote work, stating that if he were to start a company it would be hybrid because of the value of in-person collaboration.