William Lansing on pricing strategy
From Fair Isaac Corp ($FICO) Q2 2026 Earnings Call · · Castify Earnings Call
“To support the goal of increased homeownership and bring the benefits of increased competition to the marketplace, we updated our FICO Score 10 T performance model pricing in the FICO mortgage direct licensing program from $4.95 per score plus $33 funding fee to $0.99 per score plus $65 funding fee.”
On , William Lansing, President, Chief Executive Officer & Director at Fair Isaac Corp, spoke about pricing strategy during Fair Isaac Corp ($FICO) Q2 2026 Earnings Call on Castify Earnings Call.
About William Lansing
Will Lansing, CEO of Fair Isaac (FICO), discussed the company's partnership with Plaid to launch UltraFICO 2, a next-generation credit score that uses consumer-permissioned cash flow data. Lansing stated that with non-prime applicants who have strong cash flow behavior, 79% see a higher UltraFICO score than their traditional FICO score, and that the partnership is "solving the chicken and egg problem." He also said that FICO stands for "fairness and objectivity" and that the company is moving toward a direction where a score reflects responsible money management. On earnings calls, Lansing addressed the FHFA's decision to delay implementation of a bi-merge, two-score system, calling it "not really surprising" and stating that the industry is not ready for the move. He also commented on FICO's pricing strategy, noting that the company updated its FICO Score 10T pricing to $0.99 per score plus a $65 funding fee, which he said yields a 50% reduction in average per-score fees compared to what resellers paid in 2025. Lansing added that FICO Score 10T is "the most predictive credit score for all borrowers" and that the company has clients with over $284 billion in annualized mortgage originations signed up for the score. He also stated that FICO repurchased 833,000 shares at an average price of $1,693 per share in fiscal 2025, the highest annual repurchase level in the company's history.