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Timothy Cook on Apple Intelligence

From Apple WWDC 2026 June 8: Introducing Siri AI and more · · Apple

“Today we're looking forward to sharing some exciting announcements including our latest advancements in Apple Intelligence and Siri.”

Timothy Cook
Chief Executive Officer, Apple
Apple IntelligenceSiriWWDC announcements

On , Timothy Cook, Chief Executive Officer at Apple, spoke about Apple Intelligence during Apple WWDC 2026 June 8: Introducing Siri AI and more on Apple.

Apple WWDC 2026 June 8: Introducing Siri AI and more
Watch on YouTube at 4:43
Apple WWDC 2026 June 8: Introducing Siri AI and more
Apple
Watch on YouTube at 4:43
Watch the WWDC26 keynote introducing Siri AI powered by Apple Intelligence — our most personal Siri update ever. You’ll also learn about expanded trust and safety features, and improvements to iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27. To watch the event interpreted in American Sign Language (ASL) or hear it narrated via Audio Descriptions, please click here:    • Accessible with ASL and Audio Descriptions...   Tune in to the Platforms State of the Union livestream here:    • WWDC26: Platforms State of the Union | Apple   For more on the Apple Worldwide Developers Conference, click here: https://apple.co/4fbes5F Subscribe to the Apple Developer channel to stay up to date on the latest Apple software, technologies, and platforms:    / @appledeveloper   "Ready, Steady, Go!” By Harry Styles https://music.apple/ready-steady-go “Klouds Will Carry Me To Sleep” by Gelli Haha https://music.apple/klouds-will-carry... “Beat of the Drum” by Homestead & Wolfe https://music.apple/beat-of-the-drum “Of Course” by Yebba “Written into Changes” by Avalon Emerson https://music.apple/written-into-changes “you open my eyes” by Tennyson https://music.apple/you-open-my-eyes “Tiny Raisin” by Suki Waterhouse https://music.apple/tiny-raisin “Ismanjemanje” by Muzi https://music.apple/ismanjemanje “APPRECIATION” by Erick the Architect https://music.apple/erickthearchitect #WWDC26 #AppleEvent #AppleKeynote Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Timothy Cook

About Timothy Cook

Chief Executive Officer · Apple

At Apple’s WWDC 2026 keynote on June 8, Tim Cook introduced Siri AI, which he described as “our most personal Siri update ever,” and highlighted new trust and safety features across Apple’s operating systems. During the event, Cook stated that “the energy around Apple platforms has never been stronger,” noting that developers submit “well over 1,000 submissions to the App Store every hour.” He also emphasized Apple’s philosophy that “technology should be personal, powerful, and easy to use.” In a separate segment, Cook received a standing ovation after being introduced by Craig Federighi, who noted that this would be Cook’s final year opening WWDC as CEO. Cook thanked the developer community, saying their “imagination and ingenuity have inspired me for the past 15 years.” On Apple’s Q2 FY26 earnings call on May 1, Cook reported that the company was “constrained during the March quarter,” primarily on iPhone and to a lesser extent on Mac, due to “the availability of the advanced nodes” used for Apple’s system-on-chips. He said the company was “over the moon excited about India,” citing growth in the middle class and that “the majority of customers in all of our categories” in India are new to Apple products. Cook also announced a $100 billion share repurchase authorization and a 4% dividend increase, and stated that Apple would no longer target net cash neutral as a formal goal, instead evaluating cash and debt independently. He reiterated Apple’s commitment to reinvesting any tariff refunds into “US innovation and advanced manufacturing.”

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