Bom Kim on e-commerce
From 고객에 미친 사람 (쿠팡 창업자 김범석) · · 인간지능 | human_Intelligence
“Typically in the US if you get delivery within hours you have to trade off with selection, so a typical Prime Now store has about 30,000 items on average. By integrating end to end, now we have over 2 million items that can be delivered within hours.”
On , Bom Kim, Former CEO & Founder at Coupang, spoke about e-commerce during 고객에 미친 사람 (쿠팡 창업자 김범석) on 인간지능 | human_Intelligence.
About Bom Kim
Bom Kim, founder and former CEO of Coupang, has described the company's strategy as focused on long-term investment and end-to-end integration. In interviews, Kim stated that Coupang built its own fulfillment network and last-mile delivery fleet, which he said allowed the company to offer services such as dawn delivery and stress-free returns. He noted that the company eliminated additional box packaging on 75 percent of its shipments and introduced reusable eco-bags for fresh groceries. Kim also said that Coupang made its frontline employees shareholders through its IPO and was the first logistics provider in its market to adopt a five-day work week and offer insurance to all workers from day one. Kim has discussed the company's growth trajectory, stating that revenue approached $5 billion in 2018, a 14x increase from 2014, and that year-over-year growth was 7 percent, more than three times the market rate. He attributed the company's ability to offer delivery of over 2 million items within hours to its integrated technology platform. Kim described constraints in the South Korean market, such as the lack of a subsidized postal service, as a "blessing" that forced the company to build its own infrastructure. He has said that Coupang remains focused on the domestic market, which he called a $530 billion commerce market, and that the company does not plan to sell.