Robert Antokol on user acquisition
From Flexibility and Creativity| Robert Antokol, Dean Takahashi · · GameDaily Connect
“User acquisition... it's a big problem but for them it's advantage because if I'm a small company and I'm saying to myself okay I want to enter this industry so what I will raise 50 million dollars now it's stupid way I need to find ways to acquire players without big budget.”
On , Robert Antokol, CEO Chairperson & Co-Founder at Playtika Holding, spoke about user acquisition during Flexibility and Creativity| Robert Antokol, Dean Takahashi on GameDaily Connect.
About Robert Antokol
In a 2021 CNBC interview, Robert Antokol, CEO and co-founder of Playtika, discussed the company's IPO, describing it as a milestone for an Israeli company listing in the U.S. He characterized Playtika as a technology company that treats its games as platforms, citing the longevity of titles like Slotomania and the company's data-driven approach. Antokol stated that Apple and Google have been "amazing partners" and that he saw no issue with their platform policies, and he emphasized that Playtika is an independent Israeli company despite being owned by a Chinese consortium. In a 2015 interview, Antokol discussed the company's growth and competition in the social casino gaming space. He stated that he was more concerned about small, agile competitors than large ones, and noted that Playtika seeks to acquire other companies. Antokol also addressed the challenge of user acquisition for small companies, suggesting they need to find ways to acquire players without large budgets, and commented that Playtika's activities are not connected to real-money gambling operations despite its association with Caesars.