Andrew Rees on product launch
From $CROX Crocs Q3 2025 Earnings Conference Call · · EARNMOAR
“We are also excited with the response we have received around our new cozy franchise, the Unforgettable, which we launched in partnership with actress Millie Bobby Brown — this style has already seen a very positive response on Tik Tok, resonating particularly well with the Gen Z female consumer.”
On , Andrew Rees, Chief Executive Officer & Director at CROCS INC, spoke about product launch during $CROX Crocs Q3 2025 Earnings Conference Call on EARNMOAR.
About Andrew Rees
Crocs CEO Andrew Rees said on the company’s third-quarter 2025 earnings call that the company is focused on “clog innovation and brand relevance,” introducing new product franchises such as “crafted echo” and a reintroduced clog line to diversify its platform. He noted that the company is expanding into new silhouettes and categories, including sandals and slippers, and described Crocs as “the leading brand on TikTok” while noting that HeyDude is a “close second.” Rees stated that the company live-streamed both brands 24/7 for the entire month of October, calling it an investment in areas of “outsized growth.” Earlier in 2025, Rees told CNBC that Crocs had a “great Q1” with the Crocs brand up about 4% and HeyDude beating expectations, though the company withdrew guidance due to “tremendous uncertainty” around tariffs and consumer behavior. He said the company initiated “significant cost reduction activities” while also focusing on offensive moves such as new product launches and marketing on TikTok Shop. Rees has also expressed confidence in the HeyDude brand, describing it as having “a very strong level of confidence for the future” while acknowledging “a few wrinkles to work through.”