Chanda Brashears on business strategy
From Cinemark theaters re-opening - we interview Vice President of PR about their plan · · Review Nation
“We are hosting private watch parties which enables up to 20 guests to have a dedicated auditorium to watch our comeback classics starting at $99.”
On , Chanda Brashears, SVice President of Investor Relations, Public Relations & Corporate Communications at CINEMARK HOLDINGS INC, spoke about business strategy during Cinemark theaters re-opening - we interview Vice President of PR about their plan on Review Nation.
About Chanda Brashears
In September 2020, Chanda Brashears, Vice President of Investor Relations, Public Relations & Corporate Communications at Cinemark Holdings, discussed the company's plans for reopening theaters during the COVID-19 pandemic. Brashears stated that Cinemark was "thrilled to safely welcome moviegoers back" and that health and safety were a top priority. She described protocols including staggered show times, limited auditorium capacities, seat buffering technology to block adjacent seats, disinfecting auditoriums between showings, and sanitizing high-touch surfaces every 30 minutes, with a "chief clean and safety monitor" assigned to each shift. Brashears said Cinemark determined it was a safe time to open based on "the status of COVID-19 and consumer sentiment, government mandates, the timing of new film content, and our clean and safety protocols." She noted the company was offering "comeback classics" at discounted pricing ($5 for adults, $3 for children and seniors) and private watch parties for up to 20 guests starting at $99. Brashears added that consumer research and social listening indicated avid moviegoers missed the theater experience, and that films like "Back to the Future" provided an opportunity for families.