Fabrizio Freda on marketing strategy
From Estee Lauder Companies Inc ($EL) Q2 2026 Earnings Call · · Castify Earnings Call
“We are laser focused in creating eventing VVIP reach to the consumer. So we depend less on the high promotionality of the two major shopping festival being 618 and 1111 and there's plenty of others. There's like international Valentine's Day, there's Chinese Valentine's Day, there's women's day.”
On , Fabrizio Freda, President, Chief Executive Officer & Director at Estee Lauder Companies Inc, spoke about marketing strategy during Estee Lauder Companies Inc ($EL) Q2 2026 Earnings Call on Castify Earnings Call.
About Fabrizio Freda
Fabrizio Freda, president and CEO of Estée Lauder Companies, discussed the company’s fiscal 2026 first-quarter results on an October 31, 2025 earnings call, reporting organic sales growth of 3% and a sequential acceleration from a 13% decline in the prior quarter. He stated that the company had returned to appropriate inventory levels in travel retail and noted that retail sales in China increased double digits, outperforming the prestige beauty market. Freda also announced a new partnership with Shopify to modernize the company’s direct-to-consumer business and reaffirmed the full-year outlook. On a January 30, 2026 earnings call covering the second quarter, Freda reported 4% organic sales growth, operating margin expansion, and 43% EPS growth. He said the company was raising its fiscal 2026 outlook, narrowing organic sales growth toward the high end of the range and increasing operating margin expansion expectations. Freda attributed the momentum to the “beauty reimagine” restructuring initiative, describing a simplified organizational structure with fewer layers. He noted that in mainland China, the company again outperformed prestige beauty with double-digit growth and gained share for the quarter and calendar year 2025, led by La Mer and Tom Ford.