Yaniv Vakrat on platform openness
From B2B integrations with Wix | Yaniv Vakrat · · Wix for Developers
“We are no longer just this no-code closed platform and completely open; you can create any kind of online solution that you want today for your business.”
On , Yaniv Vakrat, CBO at Wix.com, spoke about platform openness during B2B integrations with Wix | Yaniv Vakrat on Wix for Developers.
About Yaniv Vakrat
At a March 2023 developer conference, Yaniv Vakrat, Chief Business Officer at Wix, described the company's shift toward serving larger enterprise customers. He stated that Wix is "no longer just this no-code closed platform and completely open," and that developers "can create any kind of online solution that you want today for your business." Vakrat said Wix is building a dedicated product for enterprises, including an administrator dashboard for managing multiple sites and provisioning licenses, as well as content management functionality for a distributed architecture. Vakrat emphasized that "Wix is the glue that enables integration with almost anything you want," citing payment systems, CRM, and ERP as examples. He noted that enterprise customers are using pieces of the Wix platform via APIs to develop their own applications with different user interfaces. Vakrat invited developers to participate in the company's enterprise journey, saying the platform now allows in-house and independent developers to deliver customized solutions "without worrying about security and scalability."