Premal Shah on intent data
From How We Made That App Episode 6:Data Dreams and AI Realities with 6Sense co-founder Premal Shah · · SingleStore
“We are now a big intent data provider — we get millions of website visits from different high-value publishers every day, collate that and show it in a single pane of glass to our customers whether you're a marketer or a seller.”
On , Premal Shah, Cofounder at 6sense, spoke about intent data during How We Made That App Episode 6:Data Dreams and AI Realities with 6Sense co-founder Premal Shah on SingleStore.
About Premal Shah
Premal Shah, co-founder and head of engineering at 6sense, discussed the company's technical evolution and current AI initiatives in a February 2024 podcast. He stated that 6sense, founded in 2013, originally focused on predictive analytics for B2B sales and marketing and has since become a large intent data provider. Shah described the company's infrastructure, including a migration to Kubernetes, the use of Hive and Spark for big data processing, and the adoption of SingleStore to address data fragmentation. He noted that 6sense is experimenting with generative AI and RAG, building an internal Slack bot for support that performs RAG-style searches over a knowledge base, and relying on external LLMs such as OpenAI rather than building and hosting models internally. In a 2019 interview, Shah reflected on his earlier career, including his time at PayPal and his role as co-founder and former president of Kiva, the online lending platform. He recounted his initial belief that Kiva was the right approach to combining PayPal and microcredit, and his disappointment when the board chair told him he would not be able to continue as CEO. Shah said he felt "very worthless" and "angry" after that experience, and that he later applied to a well-being project. He described a subsequent "rebalancing of life" toward family, health, and connection with others.
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