From eToro Group Ltd Q1 2026 Earnings Call · · eToro
“We are planning to grow marketing out of net contribution to 25% by the end of the year. We do expect to do it gradually. However, we are also looking at the market opportunities and taking advantages of different events that are coming. So when markets are high then we have the ability to scale up very quickly and scale down as well.”
On , Meron Shani, CFO at eToro Group, spoke about marketing spend during eToro Group Ltd Q1 2026 Earnings Call on eToro.
On eToro's Q1 2026 earnings call, CFO Meron Shani discussed plans to increase sales and marketing investment from 21% to 25% of net contribution over the course of the year. He also stated that the company has a "very strong M&A pipeline" and that the current crypto downturn presents opportunities for "significant and accretive M&A" in 2026. Shani additionally noted that eToro is working to enable commodities trading for U.S. customers within six to nine months, a move he said would "significantly increase lifetime value and deposits."