Christopher Hufnagel on brand turnaround
From Wolverine World Wide, Inc WWW Q3 2025 Earnings Call · · Fyfull
“We believe Sweaty Betty has begun to turn the corner, the result of a lot of hard work in developing a new strategy and beginning to execute it — margin expansion has transitioned to sequential improvement of year-over-year revenue trends.”
On , Christopher Hufnagel, Chief Executive Officer, President & Director at WOLVERINE WORLD WIDE, spoke about brand turnaround during Wolverine World Wide, Inc WWW Q3 2025 Earnings Call on Fyfull.
About Christopher Hufnagel
During the company's third quarter fiscal 2025 earnings call on November 16, 2025, Hufnagel reported that revenue grew approximately 7% year-over-year, with adjusted earnings per share of $0.36 exceeding expectations. He stated that the midpoint of the company's guidance reflects approximately 6% revenue growth and a roughly 50% increase in adjusted earnings per share compared to 2024. Hufnagel noted that the Saucony brand grew 27% in the quarter and that Sweaty Betty has "begun to turn the corner," while acknowledging that the Wolverine brand and work group "have not made the progress we anticipated." He announced a partnership with the Paramount Plus series *Land Man* and the launch of a new Sweaty Betty app. In other recent public remarks, Hufnagel has discussed his leadership philosophy, stating that his role is to "build the right team, unleash their talent, ask the provocative questions that pressure test ideas." He has described his approach to business as based on three pillars: making great products, telling great stories, and driving the business. Hufnagel has also spoken about his early career experience as a store manager, where he said a supervisor told him he was failing because he was not empowering his team, a lesson he described as formative.